Over 10 years after shelving the Fire Phone, Amazon is reportedly planning to launch another smartphone, this time focused on Alexa. According to Reuters, the phone, which is code-named "Transformer," will center around Amazon's AI assistant, but Alexa won't "necessarily be the primary operating system of the phone."
"Transformer" is currently in development in Amazon's ZeroOne group, led by J Allard, who previously worked on the Zune and Xbox at Microsoft. Allard's team has reportedly explored both smartphone and "dumbphone" designs, taking inspiration from the $700 minimalist Light Phone, which features a black-and-white display and lack …
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